POST -карантин
Маркетинг и управление затратами в условиях post-карантина


Дмитрий Чорный
fb.com/zztop777, instagram.com/zztop2117
1@malibu-sport.com.ua
2020
Вызовы и последствия 2020
-Туризм

- Авиа

- Отели

- Общепит
-Малый и средний бизнес

- НЕФТЬ ----------------------------
Oh wait! fitschool.pro/smart-coach
УПРАВЛЕНИЕ ЗАТРАТАМИ 2020:
-совмещение должностей;
-ЖЕСТКИЙ аудит сотрудников;
-"омолаживание" нашего фитнес-клининга;
-личный опыт-2019: фиксировать убытки и выходить!!!
-аудит каналов рекламы
-сокращение групповых занятий
-затраты на управление
-налогообложение (общайтесь с бухгалтерами)
-Аренда торг + оптимизация помещений............+\- общаться

"Правильный" PR & поиск новых источников заработка!
МАРКЕТИНГ в POST-карантин
1. "Правильный" PR:
- Полезность клиенту
- Забота о клиенте
- be in touch
- be online!!!!!!!!! Помни! Фитнес-тренер, ты как врач!
- премиум - не размывать клиентскую базу и не удешевлять
- средний сегмент сохранять цены (читай "Прайс-менеджмент" , Герман Симон)
-геймификация
-кастомизация и IT!!!


2. Поиск новых источников заработка
- все тот же online
- спортивный врач
- психолог
-магазин всего
-коворкинг
-кофейня
-ремонт спортоборудования

THE VISION ARRIVES

Братсво.
Командный дух.
Медитации+ ИНТЕЛЛЕКТ тренировки!
Keep Calm!

The great 2020!
РАЗВИТИЕ И ПОИСК ;)
fitschool.pro/smart-coach
конкуренция
коллаборация
1998-2008-2014-2020
April 1994
Кризис всегда где-то рядом :))
"Blur went from being regarded as an alternative, left field arty band to this amazing new pop sensation"
— Graham Coxon, |Blur
August 1994
Oasis releases their debut album, Definitely Maybe
The singles include:

1. "Supersonic"
Released: 11 April 1994
2. "Shakermaker"
Released: 13 June 1994
3. "Live Forever"
Released: 8 August 1994
4. "Cigarettes & Alcohol"
Released: 10 October 1994
5. "Rock 'n' Roll Star"
Released: May 1995 (US radio single)
"We don't want to be an indie band from England who've had a couple of hits. We want to go on and be an important band and there's certain things you've got to do."
— Noel Gallagher, Oasis
1995
Young British Artists
Damien Hirst gets Turner prize for a divided cow
The similar go-get-'em moods dominate the art scene. Young British Artists, led by Damien Hirst, are making art as outrageous as possible. In 1995, Hirst himself gets the Turner Prize (the most prestigious prize in Fine Arts) for "Mother and Child (Divided)" - the installation consisting of a cow and a calf, divided in halves and put in tanks of formaldehyte.
Sarah Lucas' Self Portrait and "I'm Desperate" by Gillian Wearing

COMMON PEOPLE

1996
The anthem on air
She came from Greece, she had a thirst for knowledge
The song Common People released by Pulp in 1996 is voted a Britpop anthem. In a 2012 question and answer session on BBC Radio 5 Live Cocker said that he was having a conversation with the girl at the bar at [Central Saint Martins] college because he was attracted to her, although he found some aspects of her personality unpleasant. He remembered that at one point she had told him she "wanted to move to Hakney and live like 'the common people'"
Written by Natasha Savicheva
All rights for images and videos belong to their authors.
Further materials
Film
Live Forever - The Rise and Fall of Brit Pop
Hilarous documentary about the Britpop music scene in the Nineties, featuring all the main bands of the scene exposing the truth behind the myths.
Interview
Oasis from the archives: Noel in 1994
Just before the release of Definitely Maybe, Caspar Llewellyn Smith caught up with Noel Gallagher to find out about scraps with Liam, spats with Suede and why people would still be listening to his band's debut album in 20 years' time.
Website
Britpop at the BBC: Class of '94
BBC celebrates the 20th anniversary of Britpop with series of special programs and features.
Made on
Tilda